San Francisco International Airport Unveils Dynamic New Logo Reflecting Legacy, Innovation, And Future Vision

San Francisco International Airport unveils a new logo and brand identity, embracing its rich history and future vision with a vibrant, digital-first design.

At its heart, SFO is centered on people—travelers, the local community, and the airport staff. The versatile design of the new logo, particularly the adaptable ‘O', mirrors the diverse essence of the individuals and initiatives that define SFO.

This branding overhaul culminated from an 18-month journey of market analysis and creative brainstorming. The new logo emphasizes a digital-first approach, ensuring optimal display across various digital platforms and devices. It features an easily readable typeface and design flexibility that adjusts to various communicative needs.

Implementation of the new logo will be gradual, with digital platforms being the initial focus. This will be followed by updates to uniforms, buses, printed materials, and eventually integration into larger infrastructure and capital ventures.