Custom Travel Solutions Sees Surge in Global Market Share as 63% of Transactions Occur Overseas

Custom Travel Solutions (CTS), a software-as-a-service platform specializing in private-label travel services for membership organizations and loyalty programs, is experiencing a surge in international growth. Notably, 63% of its transactions are now conducted outside the United States, up from 40% the previous year. This increase highlights a robust international interest in travel subscription models.

Germany has become the leading international market for CTS, accounting for 27% of its total international transactions. Italy follows with a 7% contribution, and Switzerland adds another 5%. Despite the international expansion, the United States still maintains a significant portion of the market, holding 37% of total transactions in 2024.

CTS's international expansion reflects its strategic commitment to the travel club model, which it believes has universal appeal. The subscription-based approach provides exclusive travel benefits to members of closed-user groups and has proven successful across various global markets. This strategy not only caters to local preferences but also enhances CTS's worldwide footprint by adapting its services to meet diverse consumer demands.