ANA Holdings Partners with trifa to Enhance Global Travel Connectivity with eSIM Technology

ANA HOLDINGS has announced its latest strategic investment through its corporate venture capital (CVC) fund, the ANA Future Frontier Fund L.P. This marks the third investment by the fund since its inception in April 2024, aimed at fostering innovation and accelerating new business ventures. The recipient of this investment is trifa Inc., a prominent eSIM provider catering to international travelers.

The use of eSIM technology is rapidly gaining traction globally, as it offers a streamlined approach to mobile connectivity. An eSIM, or embedded SIM, is a digital alternative to the traditional physical SIM card, allowing users to activate cellular plans directly from their mobile carriers. trifa's service enables travelers to purchase eSIMs that cover over 200 countries, providing instant internet access upon arrival at their destination. With trifa's mobile application, users can easily download the app, select their preferred data plan, and activate their eSIM without the need for renting a mobile Wi-Fi device at the airport or purchasing a local SIM card.

In recognizing the potential of trifa's services, the ANA Future Frontier Fund has acquired shares in the company. trifa holds the distinction of being the most downloaded Japanese travel eSIM app, according to data from data.ai, which reported trifa as the leader in downloads for eSIM travel apps on both iOS and Android platforms in early 2024. This investment aligns with the fund's mission to capitalize on emerging markets and technologies, particularly as eSIM-compatible smartphones become increasingly common.

Through this partnership, ANA Group aims to leverage its extensive experience in the travel industry and its vast customer base to support trifa's growth trajectory. The collaboration also aligns with ANA Group's broader mission of connecting people and places worldwide. By enhancing trifa's reach and capabilities, ANA Group aspires to strengthen its position as one of the most connected airlines globally, offering its customers seamless connectivity wherever their journeys take them.

Looking ahead, the ANA Future Frontier Fund is expected to explore further investments in digital technologies that complement ANA's services and enhance customer experiences. As ANA continues to invest in forward-thinking companies like trifa, it demonstrates its commitment to staying at the forefront of technological advancements in the travel industry. This strategic focus on connectivity, innovation, and customer convenience reflects ANA's dedication to elevating the travel experience for its customers and shaping the future of global travel.