Why are M&M’s caving to rightwing anti-woke pressure? | Tayo Bero

They were inciting a communist takeover. They were promoting radical wokeness. Worst of all, they weren't hot any more.

A year after it first began, one of the most ridiculous back-and-forths between a large corporation and the media I've witnessed in my lifetime is finally over. The M&M's have pulled their beloved spokescandies.

It all started early last year when Mars Wrigley, the company that owns M&M's, began making a number of changes to their colorful signature characters. In January, the green M&M traded in her signature go-go boots for more comfortable-looking pumps with lower, block heels, as did the brown one.

Unfortunately for Fox News pundit Tucker Carlson, this new version of the lady M&M's without heels simply weren't hot enough. The woke mob wouldn't be satisfied until all cartoon characters were completely unattractive, he moaned to an audience of millions of other adults.

"When you're totally turned off, we've achieved equity," Carlson said. And, as if picturing yourself on a date with a button-shaped chocolate isn't bad enough, the pundit Kat Timpf added that Ms Green was "an opportunistic, evil bitch" and warned that people "run from women like the green M&M".

And so it continued. M&M's made some kind of symbolic stand on a pressing social issue, and conservative pundits twisted it into a devious agenda.

In December, the company released a new all-female packaging to commemorate International Women's Day. In response, Fox News personality Martha MacCallum suggested that the all-girl packaging was a distraction that left the US vulnerable to its communist enemies.