Sunday, 09 Mar 2025

Thailand's Luxury Hotels Achieve Exceptional ADR Growth in 2024, Outpacing London and Singapore in Market Gains

Thailand̢۪s luxury hotels saw remarkable ADR growth in 2024, surpassing London and Singapore in percentage increases, highlighting strong market expansion.


Thailand's Luxury Hotels Achieve Exceptional ADR Growth in 2024, Outpacing London and Singapore in Market Gains
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While the overall ADR increase was 5.3% across the country, specific destinations saw higher-than-average growth, including:

The only exception was Hua Hin, where ADR declined by 1.3% in 2024. However, the city still experienced positive occupancy growth, indicating a steady influx of visitors.

Currently, around 58% of new hotel developments in Thailand are expected to be luxury properties, indicating a strong shift toward high-end accommodations that cater to affluent travelers and international tourists.

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