travel
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by travelandtourworld
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25 Mar 2025
New Glarus is undergoing a remarkable transformation, investing over sixty million dollars into two cornerstone projects that will redefine tourism in the Wisconsin village by 2026. A seven million dollar restoration of the iconic 172-year-old New Glarus Hotel is bringing back its Swiss charm with a modern twist, while a fifty-five million dollar expansion of the renowned New Glarus Brewing Company promises to elevate the town̢۪s reputation as a premier Midwest destination. Together, these developments blend heritage and hospitality, breathing new life into downtown New Glarus and setting the stage for a tourism renaissance rooted in culture, craftsmanship, and community.
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