Why Luxury Travel is Becoming a Global Trend in Tourism Industry?

Luxury travel is rapidly becoming a global trend in the tourism industry, driven by increasing demand for personalized and exclusive experiences. Today’s travelers seek more than just a vacation; they desire tailor-made itineraries, immersive cultural encounters, and top-tier services. This shift is fueled by rising disposable incomes, especially among millennials and Gen Z, who prioritize experiences over material goods.

Luxury travel now encompasses eco-friendly, wellness-focused retreats, private tours, and opulent accommodations, appealing to affluent and discerning travelers. Destinations offering bespoke experiences, such as multi-center tours, exclusive stays, and high-end adventure trips, are booming.

The growth of digital platforms also plays a pivotal role, making it easier for consumers to access and book customized luxury experiences. As global travel continues to recover, the luxury sector is expected to see sustained growth, positioning itself as a major force in shaping the future of tourism.

In a significant move for the travel industry, Travel Seen, an emerging player in luxury travel, has announced the acquisition of a majority stake in Manchester-based luxury tour operator eShores. This acquisition marks the company’s third major investment within the past 12 months, solidifying its position as a growing force in the industry. Prior to acquiring eShores, Travel Seen also acquired a majority stake in Aquilium Travel, a luxury travel agency, and invested in the sports and lifestyle travel start-up Vedere in November 2023.

eShores, renowned for its expertise in tailor-made, multi-centre long-haul trips, brings a turnover of approximately £12 million to the Travel Seen portfolio. The acquisition aligns with Travel Seen’s strategy of expanding its footprint in the luxury travel market by targeting businesses with high growth potential. The investment reflects the company’s commitment to building a robust portfolio of travel brands, particularly in the high-end, custom travel segment.

Founded by Jen Atkinson, former CEO of ITC Travel Group, Travel Seen is backed by Arete Capital Partners and supported by several North West entrepreneurs. Atkinson, a prominent figure in the travel industry, has a proven track record of scaling luxury travel businesses. Her previous success in growing ITC Travel to a £90 million total travel value (TTV) company has instilled confidence in her leadership at Travel Seen.