Uttar Pradesh tourism department to showcase Mahakumbh 2025 at FITUR and ITB Berlin

The Uttar Pradesh Tourism Department is set to elevate the state's global presence by showcasing Mahakumbh 2025 at two prominent international tourism fairs: FITUR in Madrid, Spain, and ITB Berlin in Germany.

This initiative aims to position Uttar Pradesh as a premier tourist destination, highlighting its rich cultural heritage and the significance of the Mahakumbh festival.

Mahakumbh 2025: A Cultural Extravaganza

Scheduled to commence on January 13, 2025, and conclude on February 26, 2025, coinciding with Mahashivratri, Mahakumbh is renowned as one of the world's largest religious congregations.

Global Showcasing at FITUR and ITB Berlin

To captivate international audiences, the Uttar Pradesh Tourism Department will establish thematic grand pavilions at both fairs:

FITUR (Feria Internacional de Turismo): Taking place from January 22 to 26, 2025, in Madrid, Spain, FITUR is a leading global meeting point for tourism professionals.

A 40-square-meter pavilion will be dedicated to Mahakumbh 2025, offering visitors an immersive experience into the festival's spiritual and cultural essence.

ITB Berlin: Scheduled from March 4 to 6, 2025, in Berlin, Germany, ITB Berlin stands as one of the world's foremost travel trade shows.

A similarly sized pavilion will showcase Uttar Pradesh's diverse tourism offerings, with a special focus on Mahakumbh 2025.

Strategic Engagement and Outreach

To maximize global engagement, the following strategies wil

Beyond Mahakumbh, the pavilions will highlight Uttar Pradesh's rich spiritual and cultural heritage, including:

Anticipated Outcomes

By participating in these prestigious international fairs, the Uttar Pradesh Tourism Department aspires to:

This strategic initiative underscores the Yogi Adityanath government's commitment to promoting Uttar Pradesh's cultural heritage and positioning the state as a leading destination for international tourists.