Times Square Welcomes the Chinese ‘Spring Festival' for New Year's Eve 2025: A Global Celebration of Chinese Culture

As millions of people gathered in Times Square to welcome the New Year in 2025, the event was further elevated by a celebration of the Chinese ‘Spring Festival,' a cultural treasure now listed on UNESCO’s Intangible Cultural Heritage of Humanity. This landmark event, presented by the Sino-American Friendship Association (SAFA), brought the vibrant traditions of China to the heart of New York City, offering a glimpse into the rich cultural tapestry of one of the world’s oldest civilizations.