Australia's Love for Japan Grows Stronger with 42% Increase in Visitors: Kyoto and Tokyo's Popularity Soars Amid Calls for Sustainable Tourism Practices

While Japan has seen an influx of international tourists, including many from Australia, the country is keen on encouraging visitors to venture beyond the typical tourist hotspots to explore its more rural and less-travelled areas. Naoki Kitazawa, an official from JNTO, emphasized that while the surge in tourism is a positive sign for the country's economy, it is essential to avoid the pitfalls of overtourism by diversifying the flow of visitors.

The push for responsible tourism is not unique to Japan. In 2023, Indonesia also called on Australian tourists to explore beyond the popular island of Bali, encouraging more sustainable travel practices. As the global tourism industry continues to recover, it is essential for countries to adopt strategies that balance economic benefits with environmental preservation.

As Australian tourism to Japan reaches new heights, the country is urging travelers to venture beyond the crowded tourist spots and discover its hidden gems. From rural national parks to traditional temple stays and unique cultural experiences, Japan offers a wealth of destinations that allow visitors to connect with its rich history and natural beauty in a more sustainable and meaningful way. By promoting responsible tourism, Japan hopes to ensure that future generations can continue to enjoy its treasures while preserving the integrity of its cultural and natural heritage.