Thailand's tourism revolution: Sustainable strategies and tech innovation propel growth

Thailand is reshaping its global image by pioneering sustainable tourism practices, attracting high-value travelers, and integrating cutting-edge technology into the visitor experience. According to Natthriya Thaweevong, Chairperson of the Tourism Authority of Thailand (TAT), these innovative strategies position Thailand as a premier international destination.

Simultaneously, TAT targets younger travelers from short-haul markets through digital marketing campaigns, highlighting modern tourism experiences tailored to their preferences.

TAT actively promotes lesser-known cities, thereby distributing economic benefits evenly and reducing overtourism pressures on popular sites.

The government-led Responsible Thailand Awards, supported by TAT, emphasize best practices in animal welfare, community tourism, local guiding, and sustainable accommodation.