- by foxnews
- 26 Mar 2025
Women have emerged as powerful influencers shaping global travel trends, making up over 64% of global travellers and controlling 82% of household travel decisions, according to a research.
Women have emerged as powerful influencers shaping global travel trends, making up over 64% of global travellers and controlling 82% of household travel decisions, according to a research.
Recognizing this, tourism organizations worldwide are increasingly tailoring offerings toward women, highlighting safety, empowerment, and cultural immersion.
The rise of solo female travel is particularly notable. Recent surveys indicate nearly 40% of women travelers intend to travel solo in 2025, a trend that grows even stronger among women aged 55 and older. Contrary to the stereotype of solo travelers as young backpackers, data from Road Scholar shows a surge in senior women exploring independently, seeking personal growth and freedom. Government resources such as the U.S. Department of State emphasize planning and safety tips tailored to solo female travelers, reflecting heightened attention to these travelers' needs.
Safety remains paramount, with 66% of solo female travelers ranking it as their main concern, a statistic that has held steady since 2020. According to government travel advisories from the U.S. and UK, top-ranked countries for safe solo female travel include Japan, New Zealand, Australia, Nordic countries, Spain, Singapore, and the UK. Japan, highlighted for its exceptionally low crime rate, features female-centric amenities such as women-only train cars and capsule hotels, significantly enhancing solo travelers' experiences.
Government tourism websites worldwide, including those from the U.S. State Department and Tourism New Zealand, regularly provide updated resources tailored specifically to female travelers. These official channels emphasize responsible travel practices, cultural sensitivity, and security tips, crucial in fostering a positive and enriching travel experience for women worldwide.
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