TAC appoints its new executive team to strengthen indigenous tourism in Canada

The Indigenous Tourism Association of Canada (ITAC) has announced the appointment of its 2025 executive board, following a meeting held on February 24, 2025, in Montreal. With a renewed leadership team, ITAC is set to advance its mission of promoting authentic Indigenous tourism experiences while fostering strong partnerships across Canada.

The newly appointed 2025 ITAC Board Executive includes:

Chair: Marilyn Jensen (Yukon)Vice Chair: Brenda Holder (Alberta)Treasurer: Marie-Pierre Laine (Quebec)Secretary: Jason W. Johnston (Ontario)ITAC expressed its gratitude to Kelly Fiddler (Saskatchewan) for his three years of exemplary service as Treasurer. His leadership played a key role in the growth and success of Indigenous tourism across Canada.

Growing Demand for Authentic Indigenous ExperiencesWith increasing global interest in cultural and experiential travel, Indigenous tourism in Canada has seen strong demand and growth. According to Statistics Canada, travelers are seeking authentic Indigenous-led experiences, including:

Additionally, ITAC collaborates with Destination Canada and Parks Canada to promote Indigenous tourism experiences both domestically and internationally, showcasing the rich cultural diversity and traditions of Indigenous communities.