Saturday, 23 Nov 2024

Royal Caribbean expands in Texas, Eyes major growth in the Gulf Coast cruise market

Royal Caribbean Group is setting its sights on Texas as a high-potential market for growth, according to CEO Jason Liberty in the company̢۪s third-quarter earnings call.


Royal Caribbean expands in Texas, Eyes major growth in the Gulf Coast cruise market
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To capitalize on this untapped potential, Royal Caribbean has made significant investments in the region. The company opened a state-of-the-art terminal in Galveston in 2022, designed to accommodate its largest ships, including the Oasis and Icon classes.

Bayley explained that these short breaks, combined with destinations like Perfect Day Mexico and the Royal Beach Club in Cozumel, offer a competitive advantage by delivering a premium experience to passengers.

As Royal Caribbean ramps up its presence in Texas and surrounding Gulf Coast states, the company is poised to tap into a rapidly growing market, leveraging both new infrastructure and high-demand Caribbean experiences to drive passenger growth and meet the evolving expectations of cruise travelers in the region.

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