Green Destinations at ITB Berlin 2025: Leading the Charge in Sustainable Tourism

As the global travel industry converges at ITB Berlin 2025, sustainability takes center stage once again. Green Destinations, a globally recognized organization promoting responsible tourism, will be at the event, showcasing impactful initiatives and fostering collaborations to drive eco-friendly and sustainable tourism development.

From March 3 to March 7, Green Destinations will be actively engaging with industry professionals, government representatives, and businesses at Booth 220-222 and the Sustainability Lounge.

The team will be available to discuss cutting-edge sustainability policies, best practices in destination management, and innovative solutions to climate and environmental challenges affecting tourism.

Book a Meeting: Attendees can schedule a one-on-one session with Green Destinations' experts via their Calendly link, with 45-minute time slots available from 9:30 AM to 6:30 PM CET throughout ITB Berlin.

Learn from the Experts: The team will share insights aligned with UNWTO sustainability goals and EU tourism policies, helping destinations and tourism businesses integrate climate-conscious strategies into their operations.

For the 11th consecutive year, Green Destinations will honor exceptional sustainability initiatives through the Green Destinations Stories Awards 2025. This prestigious ceremony highlights destinations implementing pioneering sustainable practices, selected from the 2024 Top 100 Stories Competition.

This highly anticipated event recognizes six key categories, along with two special awards:

The event will also feature the announcement of newly certified sustainable destinations, recognizing their commitment to responsible tourism through official Green Destinations certifications. Additionally, the much-anticipated host location for the GD2025 Global Conference will be revealed.

A special acknowledgment goes to Ryan Fuller, a key advocate for sustainable travel development, whose contributions continue to inspire destinations worldwide.