- by travelandtourworld
- 02 Nov 2024
Greece showcases its adventure tourism offerings to the UK market at the ATAS Travel Conference
Greece highlighted its unique adventure tourism offerings at the Association of Touring and Adventure Suppliers (ATAS) Travel Conference in Leeds, England, held on October 15-16.
- by travelandtourworld
- 02 Nov 2024
- in travel
1.5 k views
Greece highlighted its unique adventure tourism offerings at the Association of Touring and Adventure Suppliers (ATAS) Travel Conference in Leeds, England, held on October 15-16.
The annual event gathered over 400 UK travel agents focused on adventure tourism, alongside representatives from national tourism boards of Malta, Italy, Portugal, and Barbados.
The Greek National Tourism Organization (GNTO), represented by Eleni Skarveli, Head of GNTOâÃâ¬Ãâ¢s UK & Ireland branch, and Olga Athanasiadou, participated actively, promoting Greece as a top destination for adventure seekers.
They engaged with British tour operators specializing in adventure travel, distributing GNTOâÃâ¬Ãâ¢s promotional materials and showcasing Greece's emerging adventure destinations.
With demand for adventure tourism on the rise, ATAS reported an increase in bookings and revenue of 9 to 20 percent in 2024 compared to 2023.
Greece aims to capture a share of this growing interest, positioning itself as an ideal destination for thrilling experiences and natural beauty.
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