Greece showcases its adventure tourism offerings to the UK market at the ATAS Travel Conference

Greece highlighted its unique adventure tourism offerings at the Association of Touring and Adventure Suppliers (ATAS) Travel Conference in Leeds, England, held on October 15-16.

The annual event gathered over 400 UK travel agents focused on adventure tourism, alongside representatives from national tourism boards of Malta, Italy, Portugal, and Barbados.

With demand for adventure tourism on the rise, ATAS reported an increase in bookings and revenue of 9 to 20 percent in 2024 compared to 2023.

Greece aims to capture a share of this growing interest, positioning itself as an ideal destination for thrilling experiences and natural beauty.

As part of the event, the Region of Western Macedonia, in collaboration with the GNTO, held a prize draw offering three UK travel professionals a chance to visit Greece on a familiarization trip to explore the region's adventure tourism potential.

Discussions emphasized the benefits of adventure tourism in creating meaningful interactions between visitors and local communities, enhancing the travel experience and strengthening cultural bonds across destinations.