Discover Puerto Rico Launches ‘Live Boricua’ Campaign

Discover Puerto Rico, the island's DMO, has launched a new brand campaign called 'Live Boricua,' highlighting the experiences and culture of Puerto Ricans and Puerto Rican descendants, the Boricua way.

With new advertising on social media, merchandise and otherwise, the new campaign was created on research and employed local musicians and artisans for the campaign, as well as local companies Cinetrix, Young Collective and REAKTOR to produce the campaign, including its anthem video.

Additionally, Puerto Rican influencers will be supporting the new campaign using the hashtag #LiveBoricua on social media, encouraging travelers to share their own experiences with the hashtag, too.

"The essence of Live Boricua means to 'live like us,' and promises a deeper and more meaningful experience for travelers," said Jean Paul Polo, Emmy-award-winning Director of Creative Strategy for Discover Puerto Rico.

For more information, please visit Discover Puerto Rico.