MyPillow founder Mike Lindell denies nod to neo-Nazis in new ad campaign

The MyPillow company and its founder, Mike Lindell, a far-right influencer and acolyte of Donald Trump, are continuing to run a promotion despite criticism that it utilizes numerical symbols associated with neo-Nazism.

The company has been touting a promotion for a pillow with a sale price of $14.88 and it was still on offer on Friday morning.

The company first introduced the promotion on 20 September and has continued to post about it on X, despite users on social media pointing its association with neo-Nazis.

Aaron Reichlin-Melnick, a senior fellow for the American Immigration Council, pointed out on X a day after the first MyPillow post about the promotion that it mirrored the numeric hate symbol.

When asked by the New York Post about the promotion, Lindell denied the allegations that the price is associated with the hate symbol and dismissed it as another attack on his company.

The pillow company, founded by Lindell in 2009, has been mired in controversy over the last few years as Lindell became a far-right influencer after the 2020 election. Lindel has promoted conspiracy theories, including a fake cure for Covid and that the 2020 election was stolen, and is a staunch supporter of Donald Trump.

Lindell is facing a $1.3bn lawsuit from voting machine manufacturer Dominion for making defamatory false statements about the company to promote his pillows.