Democrats consider rebrand after Trump win, want to avoid 'freak show' party label: report

"I'm going to look for a chair who's going to be talking to the center and who's going to be for the guy who drives a truck back home at the end of the day," Paolino said. 

"I don't want to be the freak show party, like they have branded us," the DNC member said. "You know, when you're a mom with three kids, and you live in middle America and you're just not really into politics, and you see these ads that scare the bejesus out of you, you're like, 'I know Trump's weird or whatever, but I would rather his weirdness that doesn't affect my kids.'"

"This is basically a rebuild job from the bottom up," former DNC chairwoman Donna Brazile said. 

"I do think there's this whole sentiment that we just went too far out there on identity, and it allowed the Republicans to really attack us at every turn as a result, and that we just essentially did not focus on just the everyday issues of Americans," a DNC member from California speaking on condition of anonymity told Politico. 

"I'm not interested in anyone who is moving further away from the center," a Pennsylvania committe member, Cindy Bass, emphasized that the future of the Democratic Party leans away from far-left politics. "The center is where we have to be."

Fox News' Paul Steinhauser contributed to this report.