WTTC and UN Tourism's Revolutionary Push at COP16 in Colombia Secures a Biodiversity-Rich Future for Tourism

The Nature Positive Tourism Partnership (NPTP), a coalition formed by the World Travel & Tourism Council (WTTC), the UN World Tourism Organization, and the Sustainable Hospitality Alliance, is making a compelling appeal at the UN Biodiversity Summit (COP16) in Cali, Colombia. The group, since its inception at COP15 in 2022, has committed to reversing biodiversity loss by 2030, striving for a future where travel and tourism harmonize with nature.

Launched with the mission to align tourism practices with environmental sustainability, the NPTP unites policymakers and key private sector stakeholders in travel, tourism, and hospitality. By doing so, it aims to inspire governments to partner strategically with the global tourism industry to achieve the ambitious Global Biodiversity Framework (GBF) targets.