WTTC and Trip.com reveal AI, super apps and space tourism at ITB Berlin 2025

The World Travel & Tourism Council (WTTC) and Trip.com Group have unveiled a groundbreaking report, Technology Game Changers: Future Trends in Travel & Tourism, at ITB Berlin 2025.

This study highlights 16 transformative technologies set to redefine the travel industry, from AI-driven personalization and super apps to sustainable aviation and space tourism.

The Digital Revolution Reshaping Travel

The report categorizes innovations under four key trends:

Super apps are also gaining traction. A survey of 8,000 global travelers found that 97% prefer an all-in-one platform integrating flights, hotels, activities, and payments for a frictionless experience. Travel giants like Trip.com Group, Hilton, and Qatar Airways are already investing in AI and super apps to meet evolving traveler demands.

The push for sustainable tourism is accelerating, with major industry players adopting eco-friendly technologies:

Governments and organizations such as UN Tourism and the International Civil Aviation Organization (ICAO) are urging the sector to prioritize sustainability initiatives and invest in green tech solutions.

Once a fantasy, space tourism is now within reach. The report highlights how commercial space travel infrastructure is expanding, with companies such as Blue Origin and SpaceX leading the charge. Growing consumer interest and private sector investment signal that orbital travel may soon become a mainstream offering.

The travel industry is poised for its biggest digital transformation since the internet boom. The report reveals that 91% of travel businesses plan to increase their tech investments in the coming years.

With insights from Trip.com Group, Hilton, Qatar Airways, and MSC Cruises, the report underscores the urgency for companies to adapt or risk falling behind.

To unlock the full potential of these innovations, the report stresses the need for:

With AI, super apps, and sustainable travel shaping the industry, the future of tourism is being rewritten today. The Technology Game Changers: Future Trends in Travel & Tourism report is now available for download.

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The World Travel & Tourism Council (WTTC) and Trip.com Group have unveiled a groundbreaking report, Technology Game Changers: Future Trends in Travel & Tourism, at ITB Berlin 2025. This study highlights 16 transformative technologies set to redefine the travel industry, from AI-driven personalization and super apps to sustainable aviation and space tourism.

The report categorizes innovations under four key trends:

Super apps are also gaining traction. A survey of 8,000 global travelers found that 97% prefer an all-in-one platform integrating flights, hotels, activities, and payments for a frictionless experience. Travel giants like Trip.com Group, Hilton, and Qatar Airways are already investing in AI and super apps to meet evolving traveler demands.

The push for sustainable tourism is accelerating, with major industry players adopting eco-friendly technologies:

Governments and organizations such as UN Tourism and the International Civil Aviation Organization (ICAO) are urging the sector to prioritize sustainability initiatives and invest in green tech solutions.

Once a fantasy, space tourism is now within reach. The report highlights how commercial space travel infrastructure is expanding, with companies such as Blue Origin and SpaceX leading the charge. Growing consumer interest and private sector investment signal that orbital travel may soon become a mainstream offering.

The travel industry is poised for its biggest digital transformation since the internet boom. The report reveals that 91% of travel businesses plan to increase their tech investments in the coming years.

With insights from Trip.com Group, Hilton, Qatar Airways, and MSC Cruises, the report underscores the urgency for companies to adapt or risk falling behind.

To unlock the full potential of these innovations, the report stresses the need for:

With AI, super apps, and sustainable travel shaping the industry, the future of tourism is being rewritten today. The Technology Game Changers: Future Trends in Travel & Tourism report is now available for download.

Image credit: WTTC