World Travel Market London Calls for a Paradigm Shift in Regenerative Tourism

She said such a shift is starting to be seen in tourism, highlighting eco-friendly developments that are more beneficial and locally owned.

Elke Dens, founder of Place Generation, presented diverse case studies on regenerative tourism from across the globe, such as easyJet holidays̢۪ initiatives for water management solutions in Majorca and The Travel Corporation̢۪s efforts to cut emissions on Loch Ness tours.

Dens said collaborating with authorities across regional and state boundaries is important, as is liaising with indigenous people and residents. She cited the example of a nun in Bruges who worked with Visit Flanders to open up tours to see historic Latin books – benefiting both her and the destination.

Backed by the EU̢۪s Just Transition Programme, the Regenerative Tourism Placemaking Programme aims to transform Ireland̢۪s Midlands, a region where industrial peat harvesting and fossil fuel production have ceased, into a sustainable tourism hub.