Saturday, 02 Nov 2024

What Destinations Are Black Travelers Targeting in 2022?

African Americans eye global leisure options with cultural and historic links.


What Destinations Are Black Travelers Targeting in 2022?
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Where will Black travelers choose to vacation in 2022?

Like all U.S. consumers, African Americans have a diverse array of international travel options from which to select, even as changing post-COVID outbreak protocols and entry guidelines have impacted travel to many locales.

Like other ethnic or cultural groups, pandemic-weary Black vacationers are seeking leisure escapes to beautiful natural environments to sample world-class cuisine and interact with new and different cultures in 2022.

Nevertheless, Black travelers carry a collective experience with discriminatory environments, even in vacation scenarios. Their resulting wariness regarding what for others are mainstream travel options frequently influence their choices, say Black travel professionals. A sense of trust and welcome, these advisors say, are key vacation factors for Black travelers.

Black consumers are expected to range far and wide in 2022. Black travelers purchased $109.4 billion on travel in pre-pandemic 2019 according to MMGY Global's Shifflet Travel Performance/Monitor survey of 4,800 Black leisure travelers.

We spoke with a handful of top Black travel advisors to hear their thoughts on destinations Black travelers are targeting in 2022 and the factors that influence their choices.

Nadia Sparkle Henry

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