- by foxnews
- 05 Apr 2025
VisitBritain and Expedia Launch ‘GOT THE SHOT' campaign to boost UK tourism
VisitBritain, the UK̢۪s national tourism agency, has partnered with Expedia Group to launch a global travel campaign aimed at increasing inbound tourism to the UK̢۪s North East of England, Scotland, and Wales.
- by travelandtourworld
- 12 Feb 2025
- in travel
1.0 k views
The campaign highlights destinations that have served as the backdrop for iconic movie genres, including:
The three-part travel series, directed by BAFTA award-winning filmmaker Chris Faith, follows comedy duo Lara Ricote and Stevie Martin on an adventure across Britain, discovering real-life filming locations and cultural experiences.
Beyond video content, the campaign includes immersive digital ads, promotional materials, and a dedicated Expedia travel hub with country-specific microsites.
This ensures seamless travel planning by providing destination information and enabling direct bookings.
Rob Torres, Senior VP at Expedia Group Media Solutions, highlighted the effectiveness of visual storytelling in tourism marketing:
you may also like
- by foxnews
- 05 Apr 2025
Rare criminal confessions, British spy secrets from 115 years ago unveiled in new exhibit
- by foxnews
- 04 Apr 2025
'I traveled for an entire year for free - and saved $15K'
travel
- by foxnews
- descember 09, 2016
Excavation near site where Jesus was crucified and buried results in ancient discovery
Proof of ancient olive trees and grapevines, consistent with a Bible verse, has been found at the Church of the Holy Sepulchre in Jerusalem, an archaeologist confirms.
read more