Virtuoso's strategic approach to technology in global travel

Virtuoso, the leading global luxury travel network, has adopted a strategic approach to technology that emphasizes flexibility and choice for its members.

Rather than imposing a singular workflow, Virtuoso focuses on meeting agencies where they are and providing them with the tools and integrations they need to succeed.

Key Points:

Member-Centric Approach: Virtuoso recognizes that agencies have diverse technological needs and preferences. The consortium's strategy is to provide a range of options and integrations to accommodate different workflows.

Digital Experience: Virtuoso has recently redesigned its member homepage to offer a more user-friendly and mobile-optimized experience.

Third-Party Partnerships: Virtuoso partners with third-party providers to offer a variety of tools and solutions.

Competition and Choice: Upchurch believes that competition among technology providers drives innovation and empowers members to make informed decisions.

Incubator Program: Virtuoso's Incubator program has played a crucial role in identifying and nurturing promising travel technology startups.

Travel Tech Summit: The annual Travel Tech Summit showcases cutting-edge travel technology solutions and facilitates discussions on industry trends.

Generative AI: Virtuoso is exploring the potential of generative AI to enhance its offerings and provide additional value to members.

Conclusion:

Virtuoso's commitment to flexibility, choice, and innovation positions the consortium as a leader in the travel technology space.

By embracing a multi-platform approach, Virtuoso empowers its members to leverage the latest tools and technologies to deliver exceptional travel experiences.