Friday, 07 Feb 2025

Virgin Australia partners with Sabre, revolutionize airline retailing with SabreMosaicTM

Virgin Australia, one of Australia's largest airlines, has joined forces with Sabre Corporation (NASDAQ: SABR) to modernize its retailing capabilities through the phased rollout of SabreMosaicTM. This is an AI-driven platform designed to transform airline retailing.


Virgin Australia partners with Sabre, revolutionize airline retailing with SabreMosaicTM
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Virgin Australia, one of Australia's largest airlines, has joined forces with Sabre Corporation (NASDAQ: SABR) to modernize its retailing capabilities through the phased rollout of SabreMosaicTM. This is an AI-driven platform designed to transform airline retailing.

SabreMosaic, designed with a modular approach, allows Virgin Australia to operate in a hybrid environment as it transitions to a full Offer and Order ecosystem.

Long-Term Strategic Agreement and Expanded Distribution

As part of the expanded partnership, Virgin Australia and Sabre have extended their existing airline IT and global distribution system (GDS) agreements.

Virgin Australia will also maintain its use of SabreSonic PSS and other Sabre solutions during its transition to the Offer and Order environment.

End-to-End Retailing Solutions with SabreMosaic

The SabreMosaic platform offers a full range of retailing solutions across the travel lifecycle, including Offer, Order, Settle, and Delivery functions.

It enables airlines to create dynamic, personalized offers, streamline transactions, and manage complex travel needs.

This partnership with Sabre sets the stage for Virgin Australia to lead the industry in modern airline retailing, offering a next-generation travel experience to its customers.

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