Vietnam Airlines partners with Sabre for global expansion

Vietnam Airlines is taking a major step toward global expansion by partnering with Sabre Corporation to optimize network planning and revenue management.

Meanwhile, Singapore Airlines (SIA) is embracing artificial intelligence (AI) technology through a partnership with Salesforce to enhance its customer service capabilities. By integrating AI-powered tools, SIA aims to improve response times and provide personalized, data-driven customer support.

According to the Civil Aviation Authority of Vietnam (CAAV) and the International Civil Aviation Organization (ICAO), airline digital transformation is key to achieving operational efficiency and competitive advantage.

These strategic moves by Vietnam Airlines and Singapore Airlines reflect a broader trend of airlines investing in advanced technology solutions to boost efficiency and customer satisfaction.

Singapore Airlines is also making strides in digital transformation by integrating AI-powered customer service solutions in partnership with Salesforce. The airline is incorporating Agentforce, Einstein in Service Cloud, and Data Cloud into its customer service platform, allowing it to enhance interactions and streamline support processes.

How AI is Transforming Customer Service at SIA:

Salesforce AI Research will also collaborate with Singapore Airlines to develop new AI solutions tailored to the airline industry, ensuring continuous innovation in customer engagement strategies.

Both Vietnam Airlines and Singapore Airlines are embracing next-generation aviation technology to remain competitive in the evolving global airline industry.

With the aviation industry recovering from the pandemic and international travel demand rising, airlines investing in cutting-edge digital solutions will be better positioned to adapt to changing market dynamics and enhance passenger experience.