Tourism Promotions Board Philippines and Choi Bo-min Partners to Spark a New Wave of Travel to the Islands with Culture, Charm, and K-pop Appeal

Philippines Leaves a Lasting Impression on Bo-min

In collaboration with TPB Philippines and under the support of Universal Records and GLXY Talent Management, Bo-min is stepping into the role of goodwill ambassador for Philippine tourism. His involvement promises to connect more travelers to the unique beauty of the archipelago, from the white sands of Boracay to the historic streets of Vigan.

A Hallyu Star with a Passion for Cultural Exchange

Choi Bo-min is best known as a member of the K-pop group Golden Child, but his talents extend far beyond music. With successful acting credits in popular Korean dramas like A-Teen 2, 18 Again, and Shadow Beauty, Bo-min has become a familiar face on screens across Asia. As his fanbase continues to grow globally, his participation in cultural collaborations like this one further solidifies his role as a bridge between South Korea and the rest of the world.

South Korea: A Pillar of Philippine Tourism

Upcoming Collaborations and Travel Campaigns

The Tourism Promotions Board and Choi Bo-min promise more surprises ahead, with future travel campaigns and experiences already in development. Fans and travel lovers can expect updates and exclusive content to roll out in the coming months.