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Thailand tourism sector is witnessing a gradual return of visitors with influx of travelers from China and Japan

Thailand̢۪s tourism sector is witnessing a gradual return of visitors from Northeast Asia, with a slower-than-expected influx of travelers from China and Japan, according to the Tourism Authority of Thailand (TAT).


Thailand tourism sector is witnessing a gradual return of visitors with influx of travelers from China and Japan
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In a statement, TAT highlighted that the ongoing slow recovery from these key markets is a result of several factors, including economic uncertainty, evolving travel trends, and cautious consumer sentiment post-pandemic.

Similarly, Japanese tourists, who have traditionally favored Thailand for its cultural and natural attractions, have shown a slower return.

The TAT emphasized that it is closely monitoring the Northeast Asian market and actively working on strategies to re-engage travelers from these regions.

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