Taiwan Tourism Unveils Waves of Wonder at Times Square, New York Promising Endless Surprises

In a clever move to capture the attention of both locals and tourists, Taiwan Tourism is also partnering with a major New York tour bus company, wrapping two double-decker buses in vibrant, eye-catching imagery of Taiwan’s most sought-after destinations. These buses will cruise through New York’s most iconic landmarks until November 24th, giving onlookers a glimpse of Taiwan’s natural beauty and diverse culture as they explore the city.

New York’s marketing campaign not only captures the essence of Taiwan’s beauty but also brilliantly weaves it into the fabric of the city. With nearly 8 million residents and over 50 million annual visitors, New York provides the perfect backdrop to elevate Taiwan’s tourism brand to an international audience. The strategic use of digital billboards and double-decker buses ensures that both locals and global tourists get a front-row seat to Taiwan’s allure.

To mark the campaign’s grand launch, Taiwan’s Tourism Administration New York Office hosted a special event at Times Square on September 12th. Nearly 100 local media professionals and travel experts attended, along with key figures like Ambassador Tom Chih-Chiang Lee of the Taipei Economic and Cultural Office in New York and Jin Juang, Director of Taiwan Tourism’s New York Office. Representatives from China Airlines and EVA Air were also present as the unveiling of the brand-new promotional video took center stage on the dazzling Times Square screens, running continuously for 15 minutes to an enthusiastic crowd.

Ambassador Tom Chih-Chiang Lee highlighted the shared spirit between Taiwan and New York—both vibrant hubs of democracy, culture, and thriving artistic expression. He expressed optimism that this campaign would inspire New Yorkers and international visitors alike to discover the wonders of Taiwan, boosting tourism in the process.