Switzerland Travel Centre unveils dynamic new brand identity

Switzerland Travel Centre, the premier provider of travel services to Switzerland, has launched a bold rebranding initiative to position itself for the future.

Moving beyond the previous rigid square design, the updated emblem features a Swiss cross formed by overlapping gradients of yellow and pink, set against the traditional Swiss red.

Accompanied by modern typography, the logo embodies a youthful and approachable image.

The rebranding initiative is set to culminate with the launch of a new website in the first quarter of 2025. This modern platform will showcase the refreshed brand identity and provide a streamlined, user-friendly experience with enhanced functionality.

Full implementation of the rebrand across all channels is expected by April 2025.

Tags: Switzerland Travel Centre, Swiss tourism, reb