Sustainable Tourism in Dubrovnik: Balancing Growth and Heritage Preservation in Croatia's Crown Jewel

In 2024, Croatia welcomed over 21.3 million tourist arrivals and registered 108.7 million overnight stays, marking a 4% increase in arrivals and a 1% rise in overnight stays compared to 2023. Dubrovnik alone recorded 4,555,636 overnight stays and 1,397,052 tourist arrivals, making it the most visited destination by overnight stays and the second most visited by arrivals, trailing only Zagreb. The city saw a significant 9% increase in both metrics compared to the previous year, showcasing its growing popularity.

Despite its success, Dubrovnik faces challenges in managing the growing influx of tourists. The city administration has been proactive in addressing issues such as overtourism, infrastructure strain, and the need for sustainable growth. Plans to enhance transportation networks, expand accommodation options, and improve visitor experiences are already underway.

With its record-breaking performance in 2024, Dubrovnik is well-positioned to continue its upward trajectory in 2025. The city aims to further solidify its reputation as a global tourism hub by enhancing its infrastructure, expanding its range of attractions, and strengthening collaborations with international tourism partners.

Additionally, Dubrovnik plans to increase investments in digital tourism initiatives, ensuring that visitors have seamless access to information, bookings, and personalized travel experiences. Efforts to promote the city as a winter destination are also gaining momentum, with targeted campaigns aimed at highlighting its unique charm during the cooler months.