Smart Tourism and AI: Digital Solutions Shaping the Future of Travel

The tourism industry is undergoing a digital revolution, and businesses must embrace smart tourism, AI, and digital solutions to stay competitive.

The Tourism Education Morning, scheduled for Tuesday, February 18, from 11:00 AM to 12:00 PM, will provide insights into how companies can start their digital journey and leverage technology for growth.

The event, hosted by the Icelandic Tourism Training Centre, the Icelandic Tourism Association, and Regional Marketing Offices, will be streamed live on Facebook for all interested participants.

The integration of artificial intelligence, automation, and digital skills is reshaping the way tourism businesses operate.

From personalized customer experiences to operational efficiency, leveraging digital tools can help companies save time, increase revenue, and enhance guest satisfaction.

The Tourism Education Morning will feature top industry experts sharing knowledge on digital transformation, AI-powered solutions, and best practices for tourism businesses.

Governments and tourism boards across Europe, including Nordic Innovation, are actively promoting smart tourism strategies to drive sustainability and efficiency.

The event is free and open to all, offering a unique opportunity for hoteliers, travel agencies, tour operators, and tourism professionals to gain insights into the future of AI in travel.