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Sabah Tourism Board (STB) expands in the India market with OTM Mumbai 2025 and EaseMyTrip partnership

The Sabah Tourism Board (STB) is expanding its presence in the Indian travel market with a strong participation at Outbound Travel Mart (OTM) Mumbai 2025 and a strategic collaboration with EaseMyTrip.com. These initiatives aim to boost inbound tourism and promote Sabah̢۪s diverse travel offerings to Indian travelers.

Sabah Tourism Board (STB) expands in the India market with OTM Mumbai 2025 and EaseMyTrip partnership
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At OTM Mumbai 2025, visitors to the Sabah Tourism Board pavilion engaged with representatives from three leading Sabah-based travel agencies:

These agencies presented customized travel packages, immersive experiences, and sustainable tourism initiatives, specifically designed to cater to the preferences of Indian travelers.

Under this agreement, EaseMyTrip will:

Beyond leisure tourism, the collaboration will focus on niche travel experiences, including:

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