Regent Seven Seas Cruises Unveils Bold New Brand Positioning with Unrivaled at Sea and Exclusive All-Inclusive Fare Options

This unveiling marks the culmination of a comprehensive, multi-year evolution aimed at positioning Regent for future growth, emphasizing its unwavering commitment to setting new standards of luxury on the seas. The revitalized brand will be introduced across a variety of marketing platforms starting today, December 4, 2024, including print and digital media, social channels, and connected TV.

Unrivaled at Sea: A Bold New Direction

Nobody Does It Better: A Global Campaign

Data-Driven Innovation and Evolving Products

As part of this transformation, Regent has introduced two new fare options, launched in July 2024, offering more personalized all-inclusive experiences. The All-Inclusive Cruise Fare includes unlimited shore excursions, specialty dining, premium beverages, valet laundry, gratuities, and more, providing guests with unparalleled luxury. The Ultimate All-Inclusive Fare takes it a step further, adding roundtrip flights and a new private executive chauffeur service with Blacklane, providing a fully customized experience for discerning travelers.