Ptuj tourism sees a record growth in 2024 with more visitors, events and global recognition

With its rich cultural heritage, historic attractions, and diverse experiences, Ptuj continued to attract visitors from across Slovenia and beyond.

Ptuj welcomed 154,131 overnight stays in 2024, reflecting a 2.8% increase from 2023. The visitor demographic included 55.1% foreign guests (84,967) and 44.9% domestic visitors (69,164). The city also saw a 3% rise in overall arrivals, with 65,588 tourists visiting Ptuj throughout the year.

Ptuj also partnered in larger national and international events, including Ptuj, Olympic City!, the Slovenian Olympic Torch relay, and major food and wine festivals such as Open Kitchen and Salon Sauvignon.

International media coverage helped position Ptuj as a premier Slovenian destination. Coverage highlights included:

The Ptuj Tourist Information Center (TIC) played a vital role in welcoming and guiding visitors. In 2024:

During Kurentovanje 2024 (Feb 2-13), the TIC welcomed 671 visitors seeking festival information.

To further enhance tourism offerings, Ptuj focused on sustainability, digital marketing, and tourism education. Initiatives included:

As Ptuj approaches pre-pandemic tourism levels, the city is set to maintain its growth trajectory through continued event programming, heritage preservation, and sustainable travel initiatives.