Prosper Insights & Analytics Unveils New Consumer Behavior Data at US Travel's ESTO2024 Conference in Columbus, Ohio

The research pointed out a marked reduction in travel spending among Millennials and Gen Z, driven by increasing living costs and financial instability. These groups are opting to allocate their budgets towards necessities rather than leisure travel. On the other hand, wealthier families are still managing to travel for vacations, with 30% maintaining their travel plans as opposed to just 14% in lower-income brackets, showcasing a distinct divide in travel habits based on economic status.

Additionally, a growing interest in international journeys was noted, suggesting a resurgence in global travel interest. This trend offers the travel sector a chance to promote secure, culturally rich international travel options that resonate with the current consumer preferences.

These insights from Prosper emphasize the critical need for the travel industry to adapt to the varied demands of modern travelers, aiming to stay adaptable and forward-thinking during economic fluctuations.

Prosper Insights & Analytics continues to lead in delivering in-depth analysis of American consumer trends, with over two decades of specialized data on consumer behavior, motivations, and prospective spending.