Portugal, Ireland, Switzerland, Turkey, China, US, Canada, UK, Italy, Netherlands, Belgium, Saudi Arabia, South Korea, and Japan Among Key Contributors to Spain's Record Tourism Year in 2024, New Report

In 2024, Spain achieved a milestone in global tourism, welcoming nearly 94 million international visitors. This record-breaking figure was heavily influenced by the rapid growth of Asian tourists, who became the fastest-growing segment for Spain. According to data from the Spanish Statistical Office (INE), tourism from Asia rose by an impressive 14.2% compared to 2023, largely driven by better air connectivity and streamlined visa processes.

Japan followed closely, with 410,292 Japanese travelers visiting Spain, a 32% increase from the previous year. Meanwhile, South Korea saw 388,399 visitors in 2024, though this figure marked a 10.6% decline from 2023. Other key contributors included Saudi Arabia, which sent 202,174 tourists (+9.3%), and the United Arab Emirates, with 200,698 visitors (+41.6%).

While the growth in Asian and North American tourists stole the spotlight, European countries continued to play a vital role in Spain's tourism landscape. Traditional markets such as the United Kingdom, France, and Germany remained the top contributors.

Emerging European markets also showcased positive trends.

Barcelona and Madrid remained the top choices for international travelers, benefiting the most from the surge in tourism. Both cities saw increased activity across their cultural landmarks, gastronomic scenes, and luxury shopping districts.

Barcelona, in particular, attracted millions of Asian and North American tourists due to its connectivity and reputation as a cultural hub. Madrid, with its rich history and iconic attractions, also saw a steady influx of travelers, further cementing its position as a must-visit destination in Europe.

Despite the positive trends, Spain faced challenges in retaining its traditional European markets, such as the UK and Germany. The slight decline in spending per visitor from these regions highlights the need for Spain to diversify its tourism strategies further.

However, the robust growth in Asian and North American markets presents a golden opportunity. These markets not only contribute higher spending per visitor but also have longer average stays, which benefits local businesses across Spain.

Spain's 2024 success serves as a testament to its adaptability and commitment to fostering sustainable tourism growth.