Philippine Airlines Partners With Amadeus To Revolutionize Passenger Experience

Philippine Airlines (PAL) is poised to transform its technological infrastructure through an extensive partnership with Amadeus, aimed at enhancing the passenger experience across its international and domestic flights.

The ongoing co-innovation between PAL and Amadeus, facilitated through a dedicated digital lab and competency center, will continue to focus on customizing and enhancing the airline's digital presence.

Philippine Airlines will also adopt the Amadeus Loyalty Management solution to elevate its Mabuhay Miles program, transforming it into a digital lifestyle loyalty platform. This will offer greater flexibility in serving loyalty members and boosting engagement.

With modern loyalty technology, PAL will gain access to a comprehensive suite of capabilities, including currency retailing, an enhanced user interface, a loyalty member portal, targeted promotions, real-time benefit allocation, and advanced member recognition and segmentation. Additionally, PAL will be able to expand its loyalty partner network, offering an intuitive, self-service partner management portal.