Mexico to Showcase Its Largest Presence Ever at FITUR 2025

The upcoming International Tourism Trade Fair (FITUR 2025), scheduled to be held from January 22 to 26 in Madrid, will see Mexico making its largest-ever official participation in the prestigious global tourism event. Organized by IFEMA MADRID, FITUR 2025 is expected to gather leading players in the global tourism industry and serve as a critical platform for destinations like Mexico to showcase their tourism offerings to a broad international audience.

Mexico’s Ministry of Tourism recently confirmed the country's monumental participation in the Americas Pavilion at FITUR 2025. In what is set to be the largest exhibition space for the country in the history of the event, Mexico will bring together the most extensive representation of its 32 states, promoting the cultural, heritage, and gastronomic richness of the nation. With this significant presence, Mexico aims to strengthen its standing as a premier tourism destination while fostering collaborations with travel operators, industry professionals, and international markets.

Mexico’s impressive display at FITUR 2025 will be a comprehensive showcase of the country’s tourism offerings, highlighting its vast array of cultural experiences, heritage attractions, and culinary delights. Visitors will get a chance to explore the diversity of Mexico's regions, from the vibrant urban experiences of Mexico City to the stunning beaches of Cancun and the historical ruins of Chichén Itzá. The exhibition will also shine a spotlight on the country’s lesser-known destinations, which are increasingly gaining attention from international tourists seeking authentic and immersive experiences.

As part of the event, Mexico will leverage the opportunity to interact with tourism operators and stakeholders from over 150 countries expected to attend FITUR 2025. The country's participation is particularly significant as it provides a platform to enhance its visibility and broaden its reach to potential travelers, investors, and industry professionals. FITUR, which consistently attracts tourism leaders, professionals, and media outlets, will allow Mexico to boost its tourism profile globally.

In addition to its participation in FITUR 2025, Mexico’s Ministry of Tourism has expressed interest in becoming the FITUR Partner Country for the 2026 edition of the event. The designation as a Partner Country is a prestigious role that offers the selected nation enhanced visibility and promotional opportunities throughout the fair.

Should Mexico be confirmed as the FITUR 2026 Partner Country, it would benefit from a heightened international projection, promoting itself as a preferred travel destination to an even broader audience. The Partner Country status would enable Mexico to host special events, lead important discussions, and position itself at the forefront of global tourism trends. This move would further reinforce Mexico’s position as a leading global tourism destination and could potentially lead to increased tourism arrivals, heightened media exposure, and new business opportunities.

FITUR 2025 is expected to be one of the largest editions in the fair’s history. With the participation of over 900 companies from 152 countries, FITUR continues to serve as a vital hub for tourism industry professionals, facilitating B2B interactions, networking opportunities, and business development.