Mexico Aims for Global Tourism Growth with Strategic Talks at World Travel Market 2024

Mexico’s Secretary of Tourism, Josefina Rodríguez Zamora, is championing the nation’s tourism potential at the World Travel Market (WTM) 2024 in London, from November 5 to 7. Recognized as a pivotal event in the tourism industry, WTM provides Mexico with a powerful platform to showcase its vibrant culture and diverse destinations to an international audience, fostering key connections with industry professionals worldwide.

Accompanied by Mexican Ambassador to the United Kingdom, Josefa González Blanco Ortiz Mena, Secretary Rodríguez Zamora has set an ambitious agenda, engaging in strategic meetings with tour operators, airline executives, and global tourism leaders. At the inauguration of the Mexico Pavilion, she underscored the significance of promoting Mexico’s tourism assets on a global scale, aiming to increase visitor arrivals, generate economic benefits, and create jobs across the country.

In a high-profile meeting with Sebastian Ebel, CFO of TUI Group, Secretary Rodríguez Zamora reaffirmed TUI’s substantial investments in Mexican tourism, which include resorts and cruises in destinations such as the Riviera Maya, Cozumel, and Puerto Vallarta. The Secretary further announced a new collaboration with the TUI Care Foundation to support the port infrastructure of Acapulco, enhancing its appeal as a cruise destination.

Focusing on connectivity, Rodríguez Zamora met with British Airways executives to discuss expanding flight routes from Europe to popular Mexican destinations, including Quintana Roo and the Pacific coast. Similarly, talks with Aeroméxico centered on strengthening Mexico’s international connectivity, particularly in anticipation of the 2026 FIFA World Cup.

Rodríguez Zamora’s agenda includes a discussion with Lufthansa representatives to explore new flight connections with Europe, further enhancing access for European travelers. She also engaged with Enrique Ybarra, CEO of City Sightseeing Worldwide, to discuss shared opportunities and best practices within the tourism industry.

At the Tourism Ministers’ Summit—co-hosted by WTM, UN Tourism, and the WTTC—Secretary Rodríguez Zamora will join global leaders to discuss the role of Artificial Intelligence in the tourism sector, highlighting ways technology can enhance visitor experiences and improve operational efficiencies.

Mexico’s presence at WTM will extend to ITB Berlin, the largest tourism fair worldwide, where Rodríguez Zamora will meet with key representatives from destinations, airlines, hotels, and tech companies. Additionally, her scheduled meeting with WTTC President and CEO Julia Simpson aims to bolster Mexico’s visibility and appeal among WTTC’s international members.

To strengthen tourism ties in Latin America and Europe, Rodríguez Zamora will meet with Chile’s Undersecretary of Tourism, Verónica Pardo Lagos, and Portugal’s Secretary of State for Tourism, Pedro Machado. Together, they plan to explore collaborative opportunities, laying the groundwork for bilateral tourism projects.

Through these strategic engagements, Mexico̢۪s Secretary of Tourism is not only solidifying the nation̢۪s standing on the global tourism map but also fostering international partnerships that will drive sustainable growth and keep Mexico at the forefront of travel destinations worldwide.