Malaysia Tourism Agency Association (MATA) and Guilin Travel Agent Association Forge Strategic Partnership to Boost Tourism Exchange

The Malaysia Tourism Agency Association (MATA) and the Guilin Travel Agent Association have signed a Memorandum of Understanding (MOU) to strengthen tourism collaboration between Malaysia and China.

This landmark agreement aims to enhance two-way travel, fostering greater tourism exchanges and economic opportunities for both countries.

Through this collaboration, MATA and the Guilin Travel Agent Association will facilitate seamless travel experiences between Malaysia and Guilin, a renowned destination known for its breathtaking karst landscapes, cultural heritage, and the scenic Li River.

Guilin Travel Agent Association Vice President, Mr. Li Yingfeng, added:

The MOU signing reflects the deepening ties between Malaysia and China in the tourism sector and underscores the commitment of both associations to drive sustainable tourism growth.

As the global travel industry continues to recover, this partnership is expected to bring new opportunities for businesses and travele