Friday, 03 Feb 2023

Los Cabos Tourism Board Talks Destination’s Success, Future Plans, Travel Advisors

Los Cabos Tourism Board Managing Director Rodrigo Esponda spoke with TravelPulse.


Los Cabos Tourism Board Talks Destination’s Success, Future Plans, Travel Advisors

As the travel industry continues to bounce back from the impact of the pandemic, Los Cabos has blossomed into one of the most sought-after tourism destinations in Mexico.

Los Cabos Tourism Board Managing Director Rodrigo Esponda has worked tirelessly with his team to increase the number of arriving international travelers, introduce a new virtual tour platform and unveil a rewards program for travel advisors.

Los Cabos is projecting an unprecedented growth in tourism arrivals expected by the end of the year, with 3.3 million visitors, a 20 percent projected increase from the same period in 2021. The destination continues to exceed expectations and now looks to 2023 with a new chapter focused on a holistic sustainability approach.

In response, Esponda spoke to TravelPulse about the success of the Mexican resort city in 2022 and the excitement from tourism officials about the year ahead.

TravelPulse (TP): Los Cabos has experienced unprecedented tourism growth this year, with the trend expected to continue through the remainder of 2022. What helped drive the region's post-pandemic comeback and what can we expect for 2023?

Rodrigo Esponda (RE): With a quick response to the pandemic, Los Cabos focused all of its private and public efforts on improving its product offering with a safety-first approach that allowed the destination to continue welcoming travelers in a safe and secure environment. Los Cabos has been a preferred destination for new and returning travelers alike looking for destinations in close proximity to the U.S. with personalized experiences that would guarantee a level of confidence during the travel turmoil. And Los Cabos' air connectivity via commercial or private aviation has made it an accessible destination to the U.S.

Los Cabos recovered 100 percent of all its travel activity back in 2021 and is on track to achieve a remarkable growth again this year with projections to close 2022 with over 20 percent growth in visitation compared to 2021. In 2023, we expect to see the trend of longer stays and demand for more personalized, private services from our visitors. To reflect this, travelers have increased their spend in the destination - for example, visitors' average trip spend in Los Cabos is $2,500 vs $1,100 for Mexico overall.

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