Kerala calls on social media influencers to revive tourism in Wayanad

In an effort to rejuvenate tourism in Wayanad after the recent devastating landslide, Kerala's tourism department is collaborating with social media influencers from southern Indian states to promote the scenic hill district.

In recent years, Wayanad’s popularity surged due to aggressive government campaigns, with weekends often witnessing a shortage of accommodations due to high demand. However, the landslide and its aftermath caused a downturn in tourist numbers. Now, with renewed efforts, the government plans to implement several campaigns to attract visitors back to Wayanad, ensuring the district's return to its former glory.

By harnessing the power of social media and emphasizing the district’s unique attributes, Kerala hopes to revive Wayanad’s tourism industry and encourage travelers to once again explore this picturesque destination.