Kenya Debuts Mountain & Trail Series to Highlight Adventure Tourism

Speaking during the launch event in Nairobi, PS for Tourism John Ololtua said that Kenya known as the home of running and world beaters has the potential to attract additional tourists by tapping in the mountain and trail series which also gives opportunity for youth to exploit their talent as well as promote the local economies where the trail takes place.

KTB CEO June Chepkemei emphasized the strategic importance of the series, describing it as a transformative initiative for Kenya's tourism sector. She highlighted its potential to attract both international sports enthusiasts and domestic tourists, further tapping into the growing sports tourism market.

KTB CEO June Chepkemei said that the collaboration was a significant milestone in the board's efforts to diversify Kenya's tourism offering and tapping into the lucrative sports tourism markets. She added that the Mountain & Trail Series would be a game changer attracting both international sports enthusiastsand domestic tourists.

The launch brought together hikers, trail and mountain runners, and key stakeholders from the tourism industry, all of whom aim to amplify the attractions surrounding these trail events. The series is a core component of the Kenya Adventure Tourism Club initiative, which unites public and private sector organizations, adventure experience providers, experts, and suppliers across Kenya's nine tourism circuits. This initiative seeks to position Kenya as a world-class destination for adventure and outdoor enthusiasts.