Jamaica Visitor Surge Outpacing Global Destinations

Jamaican visitor arrivals and hotel occupancy trended sharply higher across November, with airline capacity and consumer demand outpacing other global destinations, according to recent data from the Jamaica Tourist Board (JTB).

In a survey conducted on November 6 and 7 by the Jamaica Hotel & Tourist Association (JHTA), Jamaica hotels averaged a 65 percent occupancy rate, said JTB officials. Additionally, travel technology firm Amadeus has identified Jamaica as leading all other global destinations in terms of visitor demand, with global searches for Jamaica at 38 percent of 2019 levels compared with 24 percent for all other global destinations, said JTB.

American is also utilizing larger 787 Dreamliner aircraft on flights to Montego Bay from cities including Miami, New York, Philadelphia, Orlando, Boston and Dallas.

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