- by foxnews
- 04 Apr 2026
Dubbed the "Hawaii of Europe," the island of Madeira - about 600 miles from mainland Portugal - is known for its volcanic cliffs, stunning waterfalls and picturesque hiking trails.
With locals fuming over what they call overcrowding and potential environmental damage, fees have now been imposed on non-residents who want to enjoy some of the most popular hiking trails.
All hikers now need to book a 30-minute time slot in advance through the SIMplifica platform.
Residents of Madeira and children under age 12 remain exempt from the fees - but must still register.
"I definitely get where these destinations are coming from. When it gets overcrowded it drives up costs for locals, and it kind of makes life difficult," J.Q. Louise, a Boston-based travel influencer and writer, told Fox News Digital.
In 2023, Madeira welcomed 279 ship calls, with a record-breaking number of passengers.
Business was booming - yet the trails were harder to enjoy.
The influencer visited Madeira in 2019. At the time, it was considered a hidden gem.
Some stunning spots include the Levada das 25 Fontes, which features waterfalls, tunnels and lush scenery.
The Cabo Girão Skywalk, a glass platform above the Atlantic, is also a favorite.
"The Instagram effect is very real, and now the TikTok effect," she said.
"I went there before the rush," she recalled. "There were so many beautiful trails. It was still undiscovered by tourists."
The Funchal cable car and Botanical Gardens are bucket-list items, according to many - with visitors claiming the natural volcanic pools of Porto Moniz are breathtaking.
Locals and tourists remain divided.
"For years, locals struggled with a slower economy and fewer job opportunities," a commenter on the r/Madeira Reddit said.
"Now, as tourism has surged, bringing more visitors than ever before, new concerns have emerged."
One Facebook poster wrote recently, "We were in Madeira, and I must be honest: The crowds, the lack of parking, closed attractions without warning, put a damper on our vacation. Maybe we should've gone before all the cruise ships crowded this island."
There's been an increase in housing prices, a strain on resources and a new sense of commercialization, a commenter argued.
"Many are frustrated that the island's natural beauty is at risk, and the tranquil, close-knit community life they cherish is shifting toward something more chaotic and crowded," the commenter added.
Another commenter said, "Regarding the new city tax in Funchal - it solves nothing. ... The money will be used to restore pavements and gardens."
Travelers on Facebook had varied opinions.
Another man chimed in, "So sad to see the wonderful mountain trails … turned into a barrage of red tape."
Imposing fees on tourists in an effort to decrease crowds is not a new concept.
"I believe that if the Trevi Fountain were in New York, they would have charged at least $100."
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