- by travelandtourworld
- 22 Oct 2024
With autumn travel now in the spotlight, Tourism Ireland is promoting Halloween as a compelling reason to visit the island during this season. A multi-country campaign launched in mid-September, aimed at capturing potential visitors ahead of key autumn holiday booking periods. Although Halloween is celebrated worldwide, many are unaware that it originated on the island of Ireland over 2,000 years ago within Celtic culture.
With autumn travel now in the spotlight, Tourism Ireland is promoting Halloween as a compelling reason to visit the island during this season. A multi-country campaign launched in mid-September, aimed at capturing potential visitors ahead of key autumn holiday booking periods. Although Halloween is celebrated worldwide, many are unaware that it originated on the island of Ireland over 2,000 years ago within Celtic culture.
The campaign has gained significant traction in its first month:
Tourism Ireland projects that, with consistent promotion, Halloween-related travel could generate an additional âÃâì60 million annually within five years, benefiting businesses and communities across the island. Beyond its rich Halloween traditions, Ireland hosts a variety of exciting modern festivals. Highlights include the massive Derry Halloween festival, PÃÆúca in County Meath celebrating ancient traditions, and DublinâÃâ¬Ãâ¢s Bram Stoker Festival, which draws on literary heritage.
The campaign was introduced with a striking 60-second ad, starting in black and white to reflect HalloweenâÃâ¬Ãâ¢s ancient Celtic roots, before transitioning to vivid colors showcasing todayâÃâ¬Ãâ¢s lively festivals. Filming locations included Poulnabrone Dolmen, the GiantâÃâ¬Ãâ¢s Causeway, Derry-Londonderry, Craggaunowen CrannÃÆóg, and Newgrange. Promotional efforts span TV, cinema, and digital channels across 13 key markets, including Britain, the U.S., Canada, Australia, and several European countries such as Germany, France, Spain, and Italy. The promotional video can be viewed on YouTube.
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