How The Midweek Fallas 2025 Festival Is Changing The Tourism Dynamic In Valencia, Spain

Fallas 2025 in Valencia, Spain, faces tourism shifts due to its midweek timing, impacting hotel bookings, revenue, and local businesses during the festival.

Valencia is gearing up for its most anticipated event, the Fallas festival, scheduled to take place from February 28 to March 19, 2025. While hotel bookings remain steady, local businesses are preparing for a shift in tourism trends.

Fallas is traditionally a significant economic boost for the city, but this year it faces challenges due to its midweek timing. The hotel occupancy for the nights from March 14 to March 19 is hovering at around 70%. While last-minute bookings may push these numbers up, they are still lower than usual, especially compared to years when the festival aligned with weekends or public holidays. Sunday, in particular, is seeing a weaker booking rate of 58%, a result of Fallas falling on weekdays.

While hotel bookings are expected to stabilize, the hospitality sector in Valencia is preparing for a downturn in revenue. A study from the Coordinator of Hospitality of the Neighborhoods of Valencia (CHV) projects that Fallas 2025 revenue will see an 11.4% drop compared to the previous year.

According to CHV, while the drop in international tourists may impact overall revenue, it could also prevent the overcrowding issues that have plagued previous record-breaking years like 2002 and 2023. By 2024, visitor numbers had already started to decline, signaling a shift in how Fallas attracts and manages tourism.