How Sabre Partners with Saudia to Revolutionize Airline Distribution with NDC Content on GD

This growing network of partnerships underscores Sabre's commitment to advancing travel technology and creating value for both airlines and the travel community. By enabling NDC content, Sabre ensures airlines can better control their offers while giving travel agents access to richer content, empowering them to deliver superior customer experiences.

NDC technology represents a shift in the travel industry toward more personalized and flexible content. By integrating Saudia's NDC content, Sabre allows agents to access bundled offers, ancillary services, and real-time pricing updates, which align closely with traveler preferences. This integration not only streamlines the booking process but also enables agents to upsell and cross-sell with greater precision.

For Saudia, this initiative aligns with its vision of becoming a top-tier airline by modernizing its digital distribution strategies and offering world-class experiences to its passengers. The collaboration with Sabre ensures that Saudia remains competitive in a rapidly evolving travel industry.